Pay-per-lead is cold. We deliver warm.
Most lead generation sells you a name and a number — often resold to three or four other agencies at the same time. Our qualification process delivers warm, phone-verified private-pay families, exclusive to your territory, ready to talk before they ever reach your calendar.
One agency per territoryVerified before you ever hear from them
What agency owners say
$242K projected from one client
"I'll be honest, when we first started I wasn't completely sure what to expect because I've worked with a lot of different marketing agencies in the past and haven't always had the best experience. To close a full-time private-pay client within our first couple of weeks working together is amazing. Based on the hours of care they need, this one client alone is projected to generate approximately $242,000 in revenue over the next 12 months."
Qualified leads over volume
"I didn't realise how important it was to have a qualifying process. I thought just improving the volume of leads and playing a numbers game is what I needed to do — pay per lead sucks compared to the systems you've put in place."
More clients in 6 weeks than in a year
"I've read over the weekly report and I'm beyond satisfied with the progress. We have onboarded more clients in 6 weeks working with you guys than we have in our entire year and a bit of running this business."
Cold leads cost you twice — once for the lead, once for the wasted callback.
Pay-per-lead vendors are optimized to sell volume. We're built to filter for fit, then hand you a family who already expects your call.
Typical Pay-Per-Lead
- Same contact often resold to 3–5 competing agencies at once
- No verification before you're billed for it
- Cold call, no context — low answer and show-up rates
- Price-shoppers and Medicaid callers mixed in with the rest
Our Warm Qualification Process
- One agency per territory — never resold, never shared
- Phone-verified by us before it ever reaches your calendar
- Warm handoff — the family already expects your call
- Filtered for private-pay awareness, urgency, and service area
A qualification system, not a lead form.
- 1
Targeted by ZIP
Families in your service area see a local ad, not a generic national campaign.
- 2
Self-guided assessment
A short, helpful set of questions filters for territory, pay type, and urgency automatically.
- 3
Verified before booking
We call and confirm every qualified family before it ever touches your coordinator's calendar.
- 4
Coordinator walks in warm
Your team opens the call already knowing the situation, the ZIP, and the hours needed.
- 5
Growth Audit & Market Analysis
We identify the strongest areas to target based on median household income, senior/65+ population, local demand, and geographic opportunity — so ad spend focuses on areas with the strongest potential, not blind targeting.
- 6
CRM & Automated Follow-Up
Every enquiry lands in a centralized CRM and enters an automated nurture sequence, so no lead goes cold waiting on a manual follow-up.
- 7
Automated Appointment Booking
Qualified families can schedule consultations directly into your calendar — you open your calendar and see consultations already booked.
One agency per territory. No exceptions.
The Client Finder tool is built once, for one agency, per county. If another agency in your territory partners with us first, this offer isn't available to you — regardless of budget.
- Built for one agency per county
- Never resold or shared with competitors
- First to partner secures the territory
We turn down more agencies than we take on.
That's deliberate. The system only works when it's the right fit on both sides.
Good Fit
- Private-pay home care — companion, personal, memory, respite, or live-in
- 2+ years operating, established process
- Revenue above $150K, room to absorb ad spend
- Caregiver bench that can take new cases without strain
Not Currently a Fit
- 60%+ Medicaid, VA, or LTC-insurance revenue
- Can't staff new cases right now
- Assisted living, hospice, skilled nursing, or medical staffing
Everything included in your 90-day program
Minimum 6–10 New Client Guarantee
A minimum of 6–10 onboarded private-pay clients within the 90-day program.
Performance Guarantee
If we do not achieve the agreed 6–10 client target within the 90-day period, you have the option of a full refund or having us continue working at no additional cost until the target is reached, subject to the terms of the service agreement.
Growth Audit & Market Analysis
Demographic and geographic analysis (income, senior population, local demand) to focus ad spend where it performs best.
Private-Pay Lead Generation
Campaigns focused specifically on private-pay opportunities for immediate revenue and cash flow.
Custom Client Acquisition Landing Page
A dedicated, conversion-focused landing page built for your agency, with built-in pre-qualification (including minimum weekly care hours).
Lead Pre-Qualification
We focus on qualified prospects who fit your criteria — not just volume — so you're not chasing unsuitable enquiries.
Centralized CRM System
Manage every prospective client from one place instead of across scattered platforms.
Automated Lead Follow-Up & Nurturing
New enquiries are automatically engaged and nurtured, reducing manual follow-up work.
Automated Appointment Booking
Qualified prospects book consultations directly into your calendar.
Caregiver Recruitment Funnel
A dedicated caregiver recruitment landing page and funnel, so client growth is matched with enough caregiver capacity to service it.
Our Guarantee
Minimum 6–10 new private-pay clients in 90 days
0–0
Minimum new clients
0
Days
A minimum of 6–10 new qualified private-pay clients within 90 days, minimum 16 hours/week each. If we miss that target, you choose: a full refund, or we keep working at no additional charge until we hit it.
Start with a diagnosis, not a contract.
The Growth Audit is a working session, not a sales call. You leave with a written plan whether or not you go further — pricing for both steps is walked through on your call, alongside real examples of the work.
Growth Audit
Pricing walked through on your call
- Live working session on your specific territory
- Written Growth Audit Report — diagnosis, economics, 90-day plan
- Personalized demo of your Territory Client Finder
- Applied in full toward your program if you move forward
Growth Partnership
Flexible payment options available
- Full build: Client Finder tool, ad campaigns, CRM automation
- Ongoing management and weekly reporting
- Warm, verified families delivered directly to your calendar
- Territory exclusivity for the life of the partnership
Start with the Blueprint.
The Private-Pay Client Acquisition Blueprint is our full methodology in one place — 184 pages on how home care agencies attract, qualify and convert private-pay clients, with a 30-day implementation roadmap.
- Ideal-client identification & positioning
- Lead generation & speed-to-lead
- Follow-up, qualification & consultations
- CRM, pipeline management & KPIs
- Optimization
- 30-day implementation roadmap
One-time payment • Digital PDF • Instant download
What agency owners usually ask
Do you have case studies specifically in home care?
Honestly, we're early on the home care side specifically, with agencies currently in active build-out. We'll tell you exactly where things stand and connect you with a current partner for a reference call, no spin.
What if the audit shows this isn't a fit for us?
Then you keep the written plan and walk away. The audit fee covers the session and the report either way — there's no pressure to continue into the partnership.
Who pays for the ad spend?
You do, directly into your own ad accounts, separate from the program fee. You own the account and the data; we manage and optimize it on your behalf.
What happens if another agency in my county wants in too?
Whoever partners with us first gets the territory. It's the only way the exclusivity — and the results tied to it — holds up.
What's included in the CRM and automation?
Every enquiry is managed in one centralized system with automated follow-up, so qualified families are nurtured and booked without you chasing every lead manually.
What if I'm not ready for the full program yet?
Start with the Private-Pay Client Acquisition Blueprint. It walks through the full system we build for agencies, so you can implement it yourself or come back to us when you're ready for us to build it for you. Get the Blueprint
See if your territory is still open.
Tell us where you operate. If your territory is available, we'll book a call to walk through your numbers, show real examples of the Client Finder and Growth Audit Report, and map out the Growth Audit → Growth Partnership process for your agency.